Texas Spine & Joint Hospital: Follow Through

About This Project

Director/Writer: James Forni


DP/Editor: Josh Jones

MG Design: Seth Guge

Music: Mark Sutor


Inspired by actual patient experience, James Forni wrote and directed this spot for a multi-year campaign. Steve is a retired executive with a passion for Golf whose game is cut short when his hip degenerates and requires replacement surgery.  Follow Through, the long form film and thirty second spot trace his patient journey back to full health and winning form. Broadcast in Texas, the ad highlights the hospital’s comprehensive, patient-centric approach to healthcare. Produced by Octane, Forni has written and directed dozens of spots for the nationally recognized orthopedic hospital from 2013 to 2017.