Texas Spine & Joint Hospital: Experience & Precision

About This Project

Director/Writer: James Forni


DP/Editor: Josh Jones

MG Design: Seth Guge

Music: Mark Sutor


Inspired by actual patient experience, James Forni wrote and directed this spot for a multi-year campaign. David is a professional archer shooting up to 2,000 arrows a day and endures a debilitating spine injury that nearly finishes his career. The long form film and thirty-second spot trace his incredible journey back to full health. Broadcast during the Superbowl across Texas, the ad highlights the hospital’s comprehensive, patient-centric approach to healthcare. Produced by Octane, Forni has written and directed dozens of spots for the nationally recognized orthopedic hospital from 2013 to 2017.