Levis Spirit of Denim

About This Project

Director: James Forni


DP: Matt Boehm, James Forni

Editor: Matt Boehm

Music: Lenny Kravitz


Created by the advertising agency McCann for Kohl’s, Octane was on the scene in Prague, Toronto, Savannah and Chicago to film with the Levi’s “Spirit of Denim” campaign which featured jeans designed by international music acts including Lenny Kravitz, Avril Lavigne, and Plain White T’s as well as original music that each artist felt projected the ‘spirit of denim.’