NFL Fuel Up to Play 60

About This Project

Director: James Forni

DP: Josh Jones/Yeva Dashevsky

Editor: Josh Jones

Music: Mark Sutor, Tim Brennan

The National Dairy Council teamed up with the NFL to create the “Make your Move” campaign to get kids physically active 60 minutes per day. James Forni directed and Octane produced the spot for Edelman PR with players from five NFL teams across the US. The online debut reached 1.5 million views in two weeks in addition to being featured from Yahoo Sports to NBC to the Washington Post.