Jim Beam ‘Honey’

About This Project

Director: James Forni


DP: Sing Howe Yam

Writer: Michael Fry

Editor: Josh Jones

Music: Mark Sutor


James Forni directed and Octane produced the web series for this viral campaign, conceived by Edelman PR. Featuring Jackie Chiles of Seinfeld, to play the lawyer to “Sue the Bears” stealing honey from Jim Beam in this fun comedy series.  The series delivered 45 million views, elevating Jim Beam’s recognition to the top of the Honey Bourbon Brands.