Director: James Forni
DP: Sing Howe Yam
Writer: Michael Fry
Editor: Josh Jones
Music: Mark Sutor
James Forni directed and Octane produced the web series for this viral campaign, conceived by Edelman PR. Featuring Jackie Chiles of Seinfeld, to play the lawyer to “Sue the Bears” stealing honey from Jim Beam in this fun comedy series. The series delivered 45 million views, elevating Jim Beam’s recognition to the top of the Honey Bourbon Brands.