First Alert Onelink with Amazon Echo, Google Home & Apple HomeKit

About This Project

Director/Writer: James Forni


DP/Editor: Josh Jones

UX Creative Director: Seth Guge

Music: Mark Sutor


For three years, James Forni has scripted and directed the launch experiences and tv spots for First Alert’s innovative Onelink brand. Produced by Octane, the 2017 CES Launch featured new entries in the space: Amazon Echo and Google Home along with iPhone and Apple HomeKit integration. The project features six 360 immersive films, twelve brand story films and a fully interactive touch screen on a jumbo television screen. The program is available as a mobile experience on iPad.